PROJECT / Custom Software

Medusa

We brought İnallar’s customer relationships, sales, service and management processes together in one platform. Medusa supports the daily workflows of nearly 300 users across six locations.

Client: İnallar
Category: Custom Software

The challenge

Customer information spread across separate files

Medusa began with a practical need: customer information used by İnallar’s marketing teams was stored in separate Excel files. We started a customer relationship management (CRM) initiative to organise these records and make them accessible.

Teams working across brands and locations needed a shared view of customer conversations, purchases and service history. Over time, the scope grew beyond customer tracking to include sales, service, customer experience and management reporting.

What we built

01
A complete view of the customer
Teams track conversations, vehicle purchases and service visits across brands and locations in a shared view. They can understand the customer relationship beyond a single transaction.
02
Coordinated sales and stock tracking
Shared stock information, vehicle reservations and tailored approval workflows support the sales process. When a vehicle is reserved for a customer, the system prevents another sales advisor from offering it to someone else.
03
Tracking enquiries and responses
Digital enquiries enter the relevant teams’ workflows. Requests and complaints are tracked against defined response times, so teams can follow their progress.
04
Current information for management
Management dashboards and financial reporting screens replace regularly prepared manual reports. Managers can use current operational data in their daily reviews.

The solution

From customer tracking to operations management

We developed Medusa around the way İnallar works. We brought customer records, workflows and reporting into a shared structure, designing new capabilities to work with existing processes.

Developed over more than a decade, the platform now enables teams to work from the same records, follow defined approval workflows and access current information.

Platform scope

Area	Scope
Sales and service	New and used vehicle sales, vehicle stock, service, damage repair and spare parts
Customers and marketing	CRM, digital enquiries, interaction tracking and customer experience
Internal operations	Human resources, company portal, administration and inventory management
Management	Management dashboards, financial reporting, approval workflows and incentive management
Other business activities	Insurance and real estate processes

What changed in daily operations?

Customer history became accessible across teams. Stock and transaction tracking came under shared rules, while digital enquiries and customer feedback moved into defined workflows. Current management dashboards replaced manually prepared reports.

Medusa supports daily operations across İnallar’s six locations. Our long-standing collaboration continues as we develop the platform to meet new needs.

Let’s build a solution for your business

Let’s explore your customer relationships and operational processes together.

Get in touch

Connected processes in a shared system

Customer records, sales and service transactions, approvals and reporting were designed as connected parts of the same system. Integrations with enterprise systems make existing data sources available to these processes.

AI-assisted document processing turns information in service documents into relevant operational records, automating data transfer. As we develop the platform, we ensure new capabilities work with existing processes.